International Journal of Interdisciplinary Research
Table 1 Demographic information
From: The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior
Characteristics | N | Percent |
|---|---|---|
Level of education | ||
2 year degree | 54 | 51.4 |
4 year degree | 31 | 29.5 |
High school | 11 | 10.5 |
Master’s Degree | 5 | 4.8 |
Ph.D. | 2 | 1.9 |
Other | 1 | 1.0 |
Total | 105 | 100.0 |
Ethnicity | ||
Caucasian | 75 | 71.4 |
Hispanic/Latino | 9 | 8.6 |
Asian/American | 9 | 8.6 |
African-American | 5 | 4.8 |
Asian/Pacific Islander | 3 | 2.9 |
American Indian | 2 | 1.9 |
Other | 1 | 1.0 |
Total | 104 | 100.0 |