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International Journal of Interdisciplinary Research

Table 1 Similarities and differences between Giordano, Uniqlo, and Global fast fashion brands

From: Asian apparel brands’ Internationalization: the application of theories to the cases of Giordano and Uniqlo

Similarities/differences Asian fashion brands (Giordano & Uniqlo) Global fast fashion brands (e.g., Zara)
Differences Product design Basic quality apparel Trendy apparel following the latest fashion
Product assortment Narrow-and-deep assortment: Small variety of styles but large quantity in each style Broad-and-shallow assortment: Large variety of styles but small quantity in each style
Similarity Supply chain system Integrated supply chain system which controls the whole stages from manufacturing to distribution
  1. Source: Developed by authors.