International Journal of Interdisciplinary Research
Table 1 Similarities and differences between Giordano, Uniqlo, and Global fast fashion brands
Similarities/differences | Asian fashion brands (Giordano & Uniqlo) | Global fast fashion brands (e.g., Zara) | |
|---|---|---|---|
Differences | Product design | Basic quality apparel | Trendy apparel following the latest fashion |
Product assortment | Narrow-and-deep assortment: Small variety of styles but large quantity in each style | Broad-and-shallow assortment: Large variety of styles but small quantity in each style | |
Similarity | Supply chain system | Integrated supply chain system which controls the whole stages from manufacturing to distribution | |