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International Journal of Interdisciplinary Research

Table 2 Regression analysis results of the effect of perceived trust on purchase intention

From: Disheartened consumers: impact of malevolent apparel business practices on consumer’s heart rates, perceived trust, and purchase intention

Profile Standardized beta Sig Adj R2
Malevolence .794 .000 .627
Benevolence .517 .000 .256
  1. Note. Dependent variable: Purchase intention; Independent variable: Perceived trust.