Figure 8

Advertisements promoting attractive and practical housedresses. Left: Bellas Hess & Co. ad in Ladies’ Home Journal, January 1913, p. 32. Middle: Allen, Brockman & Smith ad in The Delineator, March 1914, p. 75. Right: Ad for Dix-Make housedress in Harper’s Bazaar, March, 1915, p. 107.