Waiting in line at a fashion store: psychological and emotional responses

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 3 Mean differences in expectation of competition, level of excitement, and purchase intention by wait type

Wait type	Expectation of competition	Level of excitement	Purchase intention
No wait	4.08^a (AB)^b	4.01(A)	4.27
Wait with no filler	4.48(B)	4.52(B)	4.37
Wait with unrelated filler	3.97(A)	4.43(B)	4.25
Wait with related filler	4.91(C)	5.03(C)	4.41
F	8.632***	8.359***	.439

^***p<.001.
^aThe average value measured on a 7-point Likert scale ranging from “never” (1) to “very much” (7).
^bAfter the multiple comparisons of the Student-Newman-Keuls, groups found to be significant within the .05 levels were labeled with different letters.