International Journal of Interdisciplinary Research
From: Waiting in line at a fashion store: psychological and emotional responses
Step | Dependent variable | Independent variable | b | β | t | R 2(Modified R 2) | F |
---|---|---|---|---|---|---|---|
1 | Purchase Intention | Expectation of Competition | .303 | .382 | 6.715*** | .146 (.143) | 45.095*** |
2 | Level of Excitement | Expectation of Competition | .475 | .483 | 8.968*** | .233 (.231) | 80.417*** |
3 | Purchase Intention | Expectation of Competition | .102 | .129 | 2.278* | .356 (.351) | 86.017*** |
Level of Excitement | .423 | .524 | 9.275*** |