International Journal of Interdisciplinary Research
Table 1 Participants’ characteristics and results of observation
Participant | Age | Occupation | Store | Shopping time | Length of stay in fitting room (min) | No. of items tried on | No. of items purchased |
|---|---|---|---|---|---|---|---|
A | 26 | Student | Top10 (Gangnam station) | 11:30–12:10 | 10 | 4 items | 2 items |
B | 26 | Student | 8 s (Gangnam st.) | 16:00–16:38 | 12 | 4 items | 0 items |
C | 26 | Student | Uniqlo (Gangnam st.) | 18:40–19:15 | 15 | 6 items | 2 items |
D | 26 | Official | 8 s (D-cube city) | 18:45–19:20 | 11 | 5 items | 0 items |
E | 22 | Company employee | 8 s (Times square) | 11:00–11:40 | 10 | 4 items | 3 items |
F | 33 | Company employee | ZARA (Times square) | 12:30–12:55 | 8 | 5 items | 2 items |
G | 25 | Company employee | 8 s (Times square) | 15:45–16:20 | 10 | 5 items | 1 items |
H | 25 | Company employee | 8 s (Times square) | 16:40–17:20 | 10 | 4 items | 2 items |