Fashion and Textiles

International Journal of Interdisciplinary Research

Table 3 ANOVA results and mean of frequency of using impersonal external sources of information by fashion leadership and SOP-visual

From: College students’ frequency of use of information sources by fashion leadership and style of information processing

Item	MS	F	p<	Mean
Fashion leadership				Fashion leaders	Fashion followers
Fashion magazines	74.228	69.78	.000^a	2.90^a	1.86
Non-fashion magazines	9.335	10.650	.001^a	2.08^a	1.71
Catalogs	7.560	7.565	.006^a	2.26^a	1.93
Internet	45.704	43.769	.000^a	3.42^a	2.59
Television ads	3.232	3. 269	.071^a	2.34^a	2.12
Celebrities	52.096	47.602	.000^a	2.97^a	2.09
Observed street-wear	9.828	9.919	.002^a	3.08^a	2.70
Store displays	11.524	11.939	.001^a	2.96^a	2.50
SOP-Visual				High visualizers	Low visualizers
Fashion magazines	13.424	12.619	.000^a	2.60^a	2.16
Non-fashion magazines	.175	.200	.655	1.87	1.92
Catalogs	3.542	3.544	.061^a	2.21^a	1.98
Internet	2.351	2.252	.134	3.10	2.92
Television ads	1.188	1.202	.274	2.16	2.30
Celebrities	0.051	0.047	.829	2.54	2.52
Observed street-wear	10.807	10.908	.001^a	3.09^a	2.70
Store displays	10.231	10.599	.001^a	2.91^a	2.56

Degrees of freedom are 1, 351 for all analyses. Fashion leaders N = 99; fashion followers N = 252; high visualizers N = 174; low visualizers N = 177
^aSignificant relationships of external sources of information with variables

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