International Journal of Interdisciplinary Research
From: Consumer response to exterior atmospherics at a university-branded merchandise store
Variables | B | SE | β | t | adj R2 | R2 |
---|---|---|---|---|---|---|
Model 1 | ||||||
 |  |  |  |  | 0.5 | 0.51*** |
 Pleasure | 0.86 | 0.07 | 0.36 | 6.00*** |  |  |
 Arousal | 0.53 | 0.05 | 0.05 | 1.15 |  |  |
 Liking | 0.33 | 0.05 | 0.40 | 6.67*** |  |  |
Model 2 | ||||||
 |  |  |  |  | 0.57 | 0.58*** |
 Pleasure | 0.30 | 0.07 | 0.24 | 4.05*** |  |  |
 Arousal | 0.04 | 0.04 | 0.04 | 0.94 |  |  |
 Liking | 0.33 | 0.05 | 0.40 | 7.00*** |  |  |
 Preferences for store atmospherics | 0.05 | 0.06 | 0.03 | 0.81 |  |  |
 University involvement | 0.13 | 0.05 | 0.12 | 2.63** |  |  |
 Past university-branded merchandise consumption behavior | 0.17 | 0.04 | 0.19 | 4.39*** |  |  |
 Gender | 0.18 | 0.10 | 0.07 | 1.70 |  |  |