International Journal of Interdisciplinary Research
Table 1 Composition of the survey and in-depth interview
From: Fashionable styles and information sources: an exploratory study of Hangzhou, China
Objects | Contents | ||
|---|---|---|---|
Social and cultural conditions | Traditional culture | Folklore | |
Female image | |||
Lifestyle | Living state, entertainment, income | ||
Culture | TV, movie, music, news and magazine, internet | ||
Fashionable style | Personal fashion style | Favorite style | Design, color, brand, image |
Daily style | Design, color, brand, image | ||
Favorite brand | Style, feature | ||
Popular fashion style | Daily style | Design, color, brand, image | |
Favorite brand | Style, feature | ||
Fashion information | Mass media | ||
Inter-personal | |||