International Journal of Interdisciplinary Research
Table 3 Fashion information sources in the 1990s and 2010s
From: Fashionable styles and information sources: an exploratory study of Hangzhou, China
Fashion information | 1990s | 2010s | |
|---|---|---|---|
Mass media | Fashion magazines | Seldom: Shanghai style Elle | Often: Internet |
Pattern books | Sometimes: from Fujian | Never | |
Television and movie performers | Sometimes: Hong Kong Japan Taiwan | Often: Korean dramas European and American dramas | |
Online shopping mall | Never | Often: Taobao.com Korean fashion site European and American site mobile apps | |
SNS | Never | Often: | |
Inter-personal | Talking to sales persons | Street store Stall | Sometimes: Vogue Ruili |
Friends | Often | Sometimes | |
Social public places | Often: Various popular street | Sometimes | |
Additional Finding | Store displays | Often: Street store Stall | Often: Shopping mall |