International Journal of Interdisciplinary Research
Table 1 Multiple regression analysis predicting initial brand attitude and initial purchase intention
From: The impact of corporate reputation on brand attitude and purchase intention
| Â | Initial brand attitude | Initial purchase intention | ||||
|---|---|---|---|---|---|---|
M (SD) | B | t | M (SD) | B | t | |
Brand awareness | 5.009 (1.372) | .156** | 3.454 | 5.009 (1.372) | .251*** | 4.743 |
Perceived quality | 4.764 (1.296) | .721*** | 15.929 | 4.764 (1.296) | .566*** | 10.692 |
R 2 | .619 | Â | Â | .478 | Â | Â |
F | 169.46*** | Â | Â | 95.56*** | Â | Â |