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International Journal of Interdisciplinary Research

Table 1 Multiple regression analysis predicting initial brand attitude and initial purchase intention

From: The impact of corporate reputation on brand attitude and purchase intention

  Initial brand attitude Initial purchase intention
M (SD) B t M (SD) B t
Brand awareness 5.009 (1.372) .156** 3.454 5.009 (1.372) .251*** 4.743
Perceived quality 4.764 (1.296) .721*** 15.929 4.764 (1.296) .566*** 10.692
R 2 .619    .478   
F 169.46***    95.56***   
  1. p ≤ .05; ** p ≤ .01; *** p ≤ .001