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International Journal of Interdisciplinary Research

Table 3 Multiple regression analysis accessing moderating effect of the types of corporate reputation

From: The impact of corporate reputation on brand attitude and purchase intention

  Model 1
Post brand attitude
Model 2
Post brand attitude
B t B t
Initial brand attitude .661*** 12.555 .490*** 2.900**
Type of reputation −.058 −1.098 −.058 −1.092
Attitude × type    .180 1.069
R 2 .431   .434  
F 79.00***   53.08***  
  1. The reference group for the type of reputation is CEO reputation; The focal group for the type of reputation is CSR reputation
  2. p ≤ .05; ** p ≤ .01; *** p ≤ .001