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Fashion and Textiles

International Journal of Interdisciplinary Research

Table 3 Multiple regression analysis accessing moderating effect of the types of corporate reputation

From: The impact of corporate reputation on brand attitude and purchase intention

 

Model 1

Post brand attitude

Model 2

Post brand attitude

B

t

B

t

Initial brand attitude

.661***

12.555

.490***

2.900**

Type of reputation

−.058

−1.098

−.058

−1.092

Attitude × type

  

.180

1.069

R 2

.431

 

.434

 

F

79.00***

 

53.08***

 
  1. The reference group for the type of reputation is CEO reputation; The focal group for the type of reputation is CSR reputation
  2. * p ≤ .05; ** p ≤ .01; *** p ≤ .001
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