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International Journal of Interdisciplinary Research

Table 1 The new sustainable apparel retail models

From: Creativity and sustainable apparel retail models: does consumers’ tendency for creative choice counter-conformity matter in sustainability?

Models

Description

Sustainability objectives

M1

Sale of redesigned clothing

Increase product longevity and interest in reuse; reduce landfill and material waste

M2

Clothing repair/alteration services

M3

Clothing renting

Increase use intensity; reduce landfill waste

M4

Clothing swapping

M5

Style consultancy services

Increase interest in reuse; reduce landfill waste