Skip to main content

International Journal of Interdisciplinary Research

Table 2 Scenario descriptions for the new sustainable retail models

From: Creativity and sustainable apparel retail models: does consumers’ tendency for creative choice counter-conformity matter in sustainability?

Models

Description

Hypothetical scenario

M1

Sale of redesigned clothing

A clothing store provides one-of-kind products that are created from used clothing items

M2

Clothing repair/alteration services

A clothing store provides repair and/or tailoring, alterations services to maintain your garment products over time

M3

Clothing renting

A clothing store provides a rental service for consumers to rent certain number of garments for a short time

M4

Clothing swapping

Tickets are sold for a clothing swap event, where consumers can bring some unwanted clothing items that are in good condition to swap with others

M5

Style consultancy services

A clothing store offers a style consultancy service in-store and online, where consumers may receive advice about how to continue to wear their existing wardrobe in new and different ways