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International Journal of Interdisciplinary Research

Table 3 Demographic summary of participants (N = 431)

From: Creativity and sustainable apparel retail models: does consumers’ tendency for creative choice counter-conformity matter in sustainability?

Demographics Frequency Percentage
Age
 18–34 134 31.1
 35–49 146 33.9
 50–68 151 35.0
Highest education
 High school graduate or lower 45 10.4
 Some college 130 30.2
 College graduate 161 37.4
 Masters/MBA 72 16.7
 Ph.D. 23 5.3
Annual household income
 Less than US $39,999 101 23.4
 US $40,000–US $59,999 86 20.0
 US $60,000–US $79,999 64 14.8
 US $80,000–US $99,999 54 12.5
 More than US $100,000 126 29.2