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International Journal of Interdisciplinary Research

Table 3 Demographic summary of participants (N = 431)

From: Creativity and sustainable apparel retail models: does consumers’ tendency for creative choice counter-conformity matter in sustainability?

Demographics

Frequency

Percentage

Age

 18–34

134

31.1

 35–49

146

33.9

 50–68

151

35.0

Highest education

 High school graduate or lower

45

10.4

 Some college

130

30.2

 College graduate

161

37.4

 Masters/MBA

72

16.7

 Ph.D.

23

5.3

Annual household income

 Less than US $39,999

101

23.4

 US $40,000–US $59,999

86

20.0

 US $60,000–US $79,999

64

14.8

 US $80,000–US $99,999

54

12.5

 More than US $100,000

126

29.2