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International Journal of Interdisciplinary Research

Table 2 Measurement items and reliability of constructs

From: An empirical test of the triple bottom line of customer-centric sustainability: the case of fast fashion

Construct Measures Source Composite reliability
Economic sustainability [xyz]’s clothes are fit for purpose, hard-wearing, and durable Jagel et al. (2012) .90
[xyz]’s clothes are soft, comfortable and provide a good fit
[xyz]’s clothes have good design and style
[xyz]’s clothes provide high quality in materials and stitching
Environmental sustainability [xyz] adopts environmentally friendly production practices Jagel et al. (2012); Shen et al. (2012) .93
Toxic chemicals are not used in production by [xyz]
[xyz]’s clothes are produced with a minimum effect on the environment (e.g., no gases, low carbon foot print) and animals
[xyz]’s clothes are made from sustainable materials such as organic cotton and not be synthetic
Social sustainability [xyz] pays fair wage for factory workers and raw material suppliers Jagel et al. (2012); Lichtenstein et al. (2004) .92
[xyz]’s products are made under safe and healthy working conditions, without child labor or sweatshops
[xyz] prefers local production of their clothing
[xyz] gives back to the communities in which it does business
Brand trust [xyz] delivers what it promises Erdem and Swait (2004) .99
[xyz]’s product claims are believable
Over time, my experiences with [xyz] have led me to expect it to keep its promises, no more and no less
[xyz] has a name you can trust
[xyz] doesn’t pretend to be something it isn’t
Brand loyalty I would classify myself as a loyal customer of [xyz] Zeithaml et al. (1996) .88
If asked, I would say good things about [xyz]
I would recommend [xyz] to a friend
  1. The name of a brand selected by an individual respondent was automatically embedded in [xyz]