Table 2 Measurement items and reliability of constructs

Economic sustainability

[xyz]’s clothes are fit for purpose, hard-wearing, and durable

Jagel et al. (2012)

[xyz]’s clothes are soft, comfortable and provide a good fit

[xyz]’s clothes have good design and style

[xyz]’s clothes provide high quality in materials and stitching

Environmental sustainability

[xyz] adopts environmentally friendly production practices

Jagel et al. (2012); Shen et al. (2012)

Toxic chemicals are not used in production by [xyz]

[xyz]’s clothes are produced with a minimum effect on the environment (e.g., no gases, low carbon foot print) and animals

[xyz]’s clothes are made from sustainable materials such as organic cotton and not be synthetic

Social sustainability

[xyz] pays fair wage for factory workers and raw material suppliers

Jagel et al. (2012); Lichtenstein et al. (2004)

[xyz]’s products are made under safe and healthy working conditions, without child labor or sweatshops

[xyz] prefers local production of their clothing

[xyz] gives back to the communities in which it does business

Brand trust

[xyz] delivers what it promises

Erdem and Swait (2004)

[xyz]’s product claims are believable

Over time, my experiences with [xyz] have led me to expect it to keep its promises, no more and no less

[xyz] has a name you can trust

[xyz] doesn’t pretend to be something it isn’t

Brand loyalty

I would classify myself as a loyal customer of [xyz]

Zeithaml et al. (1996)

If asked, I would say good things about [xyz]

I would recommend [xyz] to a friend