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International Journal of Interdisciplinary Research

Table 4 Correlations and the square root of AVE

From: Satisfaction with current martial arts’ uniforms and purchase intention of new uniforms

  Mean SD 1 2 3 4 5 6 7 8 9 10 11
Quality 5.17 1.13 .73           
Fit 5.15 1.24 .57 .85          
Protection 4.99 1.28 .44 .44 .75         
Comfort 5.02 1.31 .39 .37 .25 .77        
Fashion 4.17 1.52 .07 .13 .43 −.12 .76       
Benefits 5.50 1.18 .62 .45 .35 .44 .02 .82      
Commitment 4.71 1.28 .34 .31 .37 .19 .41 .46 .72     
Satisfaction 5.31 1.22 .64 .60 .40 .45 .17 .45 .28 .85    
Performance 5.53 1.17 .72 .26 .56 .53 .01 .62 .33 .48 .79   
Appearance 4.56 1.35 .14 .19 .56 −.06 .70 .15 .50 .21 .13 .71  
Intention 5.00 1.28 .31 .28 .46 .23 .43 .38 .39 .34 .49 .47 .81
  1. Bold and italic number indicates the square root of AVE
  2. Benefits benefits of martial arts, Commitment commitment to marital arts, Satisfaction satisfaction with the current uniforms, Performance expected performance, Appearance expected appearance, Intention purchase intention of new uniforms