Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 1 Correlations among research variables (N = 407)

	UNI	BEN	NORM	SNM	ATT	INTEND
Universalistic values (UNI)	1
Benevolent values (BEN)	0.79**	1
Moral norms (NORM)	0.48**	0.42**	1
Subjective norms (SNM)	0.30**	0.27**	0.41**	1
Attitude (ATT)	0.20**	0.14**	0.40**	0.31**	1	–
Patronage intentions (INTEND)	0.38**	0.28**	0.54**	0.47**	0.47**	1