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International Journal of Interdisciplinary Research

Table 1 Correlations among research variables (N = 407)

From: Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

  UNI BEN NORM SNM ATT INTEND
Universalistic values (UNI) 1      
Benevolent values (BEN) 0.79** 1     
Moral norms (NORM) 0.48** 0.42** 1    
Subjective norms (SNM) 0.30** 0.27** 0.41** 1   
Attitude (ATT) 0.20** 0.14** 0.40** 0.31** 1
Patronage intentions (INTEND) 0.38** 0.28** 0.54** 0.47** 0.47** 1
  1. ** Correlation is significant at the 0.01 level (two-tailed)