Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Diddi, Sonali; Niehm, Linda S.

doi:10.1186/s40691-017-0086-0

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 2 Full confirmatory factor analysis of measurement model (N = 407)

From: Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Latent construct/items	β**	t value	CR^a	AVE
Universalism (UNI)			0.92	0.81
Parcel 1: loyal, helpful, true friendship	0.90	69.46
Parcel 2: honest, responsible, forgiving	0.89	64.76
Parcel 3: a spiritual life, meaning in life, mature love	0.85	49.58
Benevolence (BEN)			0.89	0.74
Parcel 1: inner harmony, social justice, wisdom	0.79	35.69
Parcel 2: equality, a world at peace, broad-minded	0.88	58.26
Parcel 3: Unity with nature, Protecting the environment, a world of beauty	0.90	64.06
Moral norms (MNORM)			0.90	0.75
Purchasing apparel from retail brands involved in CSR activities versus not purchasing from retail brands not involved in CSR will make me
…feel like making a personal contribution to something better	0.89	60.62
…feel like the morally right thing	0.89	58.44
…feel like a better person	0.82	41.58
Subjective norms^b (SNORM)			0.93	0.75
My friends influence my decision to purchase from apparel retail brands engaged in CSR	0.75	31.76
My co-workers influence my decision to purchase from apparel retail brands engaged in CSR	0.89	66.10
My family members influence my decision to purchase from apparel retail brands engaged in CSR	0.92	87.43
My partner influences my decision to purchase from apparel retail brands engaged in CSR	0.91	77.68
Attitudes towards patronizing retail brands engaged in CSR (ATT)			0.93	0.75
Buying apparel from retail brands involved in CSR activities versus not buying from retail brands not involved in CSR would make me feel
Good–bad	0.75	31.76
Contented–not contented	0.89	66.10
Pleased–not pleased	0.92	87.43
Satisfied–not satisfied	0.91	77.68
Patronage intentions (INTEND)			0.93	0.69
I intend to pay more to apparel retail brands involved in CSR activities	0.84	52.24
I intend to recommend apparel retail brands engaged in CSR activities to my friends, family members and co-workers	0.77	35.63
The likelihood that I would purchase from apparel retail brands engaged in CSR is very high	0.88	65.74
I am likely to purchase from apparel retail brands engaged in CSR in the future	0.91	85.88
I have every intention to purchase from apparel retail brands engaged in CSR	0.90	79.85

** p ≤ 0.001
^aComposite reliability
^bThe weighted score was obtained through measures of salient referents multiplied by the corresponding motivation to comply with those referents; motivation to comply with referents items scores range from −3 (not at all) to 3 (very much)

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