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International Journal of Interdisciplinary Research

Table 3 Standardized path coefficients of hypothesized model with t ratios for the structural model (N = 407)

From: Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Predictor variables Outcome variables
Moral norms Subjective norms Attitude Patronage intention
Universalism values 0.52** (12.74)a
Benevolent values 0.33** (6.81)  
Moral norms 0.35** (6.70) 0.38** (7.82)
Subjective norms 0.19** (3.65) 0.27** (5.74)
Attitude 0.28** (5.10)
R 2 0.27 0.11 0.18 0.41
  1. Model fit indices: Chi square (χ2) = 502.043, df = 199 at p value <0.001, CFI = 0.97, TLI = 0.96, RMSEA = 0.06, SRMR = 0.06
  2. R 2—percentage of variance explained due to independent variable
  3. ** p ≤ 0.001
  4. at ratios are in parentheses