International Journal of Interdisciplinary Research
Predictor variables | Outcome variables | |||
---|---|---|---|---|
Moral norms | Subjective norms | Attitude | Patronage intention | |
Universalism values | 0.52** (12.74)a | – | – | – |
Benevolent values | – | 0.33** (6.81) | – | |
Moral norms | – | – | 0.35** (6.70) | 0.38** (7.82) |
Subjective norms | – | – | 0.19** (3.65) | 0.27** (5.74) |
Attitude | – | – | – | 0.28** (5.10) |
R 2 | 0.27 | 0.11 | 0.18 | 0.41 |