International Journal of Interdisciplinary Research
Table 4 Mean differences in perceptions and expectations between green and non-green product users
From: Factors influencing consumers’ purchase intention of green sportswear
Sub-dimensions/attribute items | Expectation | Perception | ||||
|---|---|---|---|---|---|---|
G1 mean (SD) (NG1 = 134) | G2 mean (SD) (NG2 = 408) | Mean difference | G1 mean (SD) (NG1 = 134) | G2 mean (SD) (NG2 = 408) | Mean difference | |
Tangibility | 5.64 (.91) | 5.76 (.84) | −.12 | 5.64 (.91) | 5.76 (.84) | −.12 |
Labeling of product | 5.70 (1.12) | 5.83 (1.08) | −.13 | 5.68 (1.18) | 5.86 (1.06) | −.18 |
Eco-label | 5.95 (.98) | 5.99 (.92) | −.04 | 5.80 (1.14) | 5.99 (.96) | −.19 |
Appearance | 5.31 (1.22) | 5.46 (1.25) | −.15 | 5.29 (1.21) | 5.38 (1.31) | −.09 |
User friendliness | 5.61 (1.03) | 5.76 (1.05) | −.15 | 5.49 (1.18) | 5.67 (1.12) | −.18 |
Assurance | 5.85 (.92) | 5.98 (.87) | −.13 | 5.70 (1.00) | 5.86 (.98) | −.16 |
Environmental impact | 5.92 (1.08) | 6.00 (1.08) | −.08 | 5.77 (1.18) | 5.91 (1.12) | −.14 |
Recycling ratio | 6.09 (.99) | 6.08 (1.02) | .01 | 5.81 (1.10) | 5.93 (1.11) | −.12 |
Energy conservation | 5.52 (1.21) | 5.78 (1.14) | −.26* | 5.43 (1.26) | 5.67 (1.18) | −.24* |
Recycling packing material | 5.89 (1.09) | 6.05 (1.03) | −.16 | 5.78 (1.15) | 5.91 (1.11) | −.13 |
Reliability | 5.50 (1.14) | 5.71 (1.12) | −.21 | 5.37 (1.18) | 5.51 (1.20) | −.14 |
Functional performance | 5.49 (1.26) | 5.72 (1.22) | −.23 | 5.29 (1.34) | 5.51 (1.28) | −.22 |
Conformance | 5.63 (1.08) | 5.81 (1.13) | −.18 | 5.54 (1.13) | 5.62 (1.20) | −.08 |
Durability | 5.37 (1.40) | 5.58 (1.33) | −.21 | 5.27 (1.44) | 5.38 (1.41) | −.11 |