International Journal of Interdisciplinary Research
From: College students’ acceptance of online mass-customized athletic shoes
Constructs/items | Cronbach’s alpha | EFA item loading | Composite reliability | Average variance extracted (AVE) | CFA item loading |
---|---|---|---|---|---|
Attitude | 0.90 | 0.90 | 0.60 | ||
Using online mass-customization to buy athletic shoes is a good idea | 0.82 | 0.75 | |||
Using online mass-customization to buy athletic shoes is a smart idea | 0.79 | 0.73 | |||
I like the idea of using online mass-customization to buy athletic shoes | 0.76 | 0.87 | |||
Using online mass-customization to buy athletic shoes would be pleasant | 0.75 | 0.88 | |||
I think it’s interesting to mass-customize athletic shoes | 0.70 | 0.74 | |||
The website or company made it fun to select the options | 0.66 | 0.64 | |||
Utilitarian value | 0.88 | 0.89 | 0.73 | ||
Online mass-customization would enable me to have exactly the pair of athletic shoes I want | 0.74 | 0.73 | |||
I could create the pair of shoes that was closest to what I was looking for | 0.87 | 0.88 | |||
I could create the pair of shoes I really wanted to have | 0.85 | 0.93 | |||
Need for uniqueness | 0.87 | 0.88 | 0.71 | ||
Having mass-customized athletic shoes will enable me to be unique | 0.82 | 0.82 | |||
By wearing this pair of shoes, I am slightly different from others | 0.85 | 0.90 | |||
With online mass-customization, I could create a pair of shoes to represent who I am | 0.76 | 0.80 | |||
Perceived security | 0.84 | 0.86 | 0.68 | ||
I trust these official sportswear retail websites to keep my information private | 0.90 | 0.90 | |||
I feel my personal information will be protected during the customization of athletic shoes at this website | 0.91 | 0.95 | |||
I will not hesitate to provide information about my personal preference (i.e. color, style) requested for customizing athletic shoes at these websites | 0.67 | 0.58 | |||
Subjective norm | 0.77 | 0.81 | 0.69 | ||
My parents encourage me to shop athletic shoes via online mass-customization | 0.90 | 0.66 | |||
My friends encourage me to shop athletic shoes via online mass-customization | 0.85 | 0.96 | |||
Purchase intention | 0.85 | 0.86 | 0.75 | ||
I would rather choose to mass-customize my athletic shoes online than choose a mass-produced sport shoes from website or store | 0.83 | 0.94 | |||
I would rather buy mass-customized athletic shoes than other regular athletic shoes online | 0.89 | 0.79 | |||
I would use online mass-customization in shopping for athletic shoes if availablea |