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International Journal of Interdisciplinary Research

Table 3 The comparison between square roots of AVEs and correlations

From: College students’ acceptance of online mass-customized athletic shoes

  Purchase intention Attitude Utilitarian value Need for uniqueness Perceived security Subjective norm
Purchase intention 0.87a      
Attitude 0.61 0.77     
Utilitarian value 0.31 0.54 0.85    
Need for uniqueness 0.35 0.61 0.61 0.84   
Perceived security 0.32 0.41 0.35 0.29 0.83  
Subjective norm 0.40 0.40 0.17 0.27 0.13 0.83
  1. Correlation coefficients are estimates from Amos 22. All correlations are significant at p < 0.001
  2. aDiagonal elements are square roots for the AVE