College students’ acceptance of online mass-customized athletic shoes

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 3 The comparison between square roots of AVEs and correlations

	Purchase intention	Attitude	Utilitarian value	Need for uniqueness	Perceived security	Subjective norm
Purchase intention	0.87^a
Attitude	0.61	0.77
Utilitarian value	0.31	0.54	0.85
Need for uniqueness	0.35	0.61	0.61	0.84
Perceived security	0.32	0.41	0.35	0.29	0.83
Subjective norm	0.40	0.40	0.17	0.27	0.13	0.83

Correlation coefficients are estimates from Amos 22. All correlations are significant at p < 0.001
^aDiagonal elements are square roots for the AVE