International Journal of Interdisciplinary Research
Table 4 Summary of support for hypotheses
Hypothesis | Hypothesized effect | p-value | Standardized β | t-value | Result | Supported |
|---|---|---|---|---|---|---|
H1a | Personal values ➜ fashion innovativeness | .857 | .032 | .181 | NS | No |
H1b | Personal values ➜ fashion leadership | .031 | − .376 | − 2.161 | S but negative | No |
H1c | Personal values ➜ innate innovativeness | .000 | .793 | 18.513 | S | Yes |
H2a | Innate innovativeness ➜ domain specific fashion innovativeness | .170 | .243 | 1.371 | NS | No |
H2b | Innate innovativeness ➜ fashion leadership | .000 | .637 | 3.893 | S | Yes |
H3 | Fashion leadership ➜ fashion innovativeness | .000 | .331 | 3.715 | S | Yes |
H4 | Fashion innovativeness ➜ attitude | .000 | .415 | 6.052 | S | Yes |
H5 | Attitude ➜ intention to adopt | .000 | .648 | 15.555 | S | Yes |