Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 2 Demographic characteristics

Demographic	Categories	Frequency (N = 204^a)	Percent
Age	18–24	30	14.7
	25–34	81	39.7
	35–44	64	31.4
	45–54	29	14.2
Gender	Male	101	48.3
Gender	Female	103	49.3
Ethnic background	African American or Black	14	6.7
	Caucasian or White	158	74.6
	Hispanic, Latino or Spanish Origin	8	3.8
	American Indian or Alaska Native	1	.5
	Asian or Pacific Islander	24	11.5
	Others	1	.5
Marital status	Single	68	31.6
	Divorced	12	5.7
	Married	106	50.7
	Cohabitation	20	9.6
Education	High School or Equivalent	4	1.9
	Vocational/Technical School (2 year)	11	5.3
	Some College	68	32.5
	College Graduate (4 year)	91	43.5
	Master’s Degree (MS)	22	10.5
	Doctoral Degree (Ph.D.)	2	1.0
	Professional Degree (MD, JD, etc.)	6	2.9
Discretionary budget	< $100	32	15.3
	$100–249	55	26.3
	$250–499	50	23.9
	$500–749	26	12.4
	$750–999	19	9.1
	> $1000	22	10.5