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International Journal of Interdisciplinary Research

Table 2 Demographic characteristics

From: Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect

Demographic Categories Frequency (N = 204a) Percent
Age 18–24 30 14.7
25–34 81 39.7
35–44 64 31.4
45–54 29 14.2
Gender Male 101 48.3
Female 103 49.3
Ethnic background African American or Black 14 6.7
Caucasian or White 158 74.6
Hispanic, Latino or Spanish Origin 8 3.8
American Indian or Alaska Native 1 .5
Asian or Pacific Islander 24 11.5
Others 1 .5
Marital status Single 68 31.6
Divorced 12 5.7
Married 106 50.7
Cohabitation 20 9.6
Education High School or Equivalent 4 1.9
Vocational/Technical School (2 year) 11 5.3
Some College 68 32.5
College Graduate (4 year) 91 43.5
Master’s Degree (MS) 22 10.5
Doctoral Degree (Ph.D.) 2 1.0
Professional Degree (MD, JD, etc.) 6 2.9
Discretionary budget < $100 32 15.3
$100–249 55 26.3
$250–499 50 23.9
$500–749 26 12.4
$750–999 19 9.1
> $1000 22 10.5
  1. aTotal number of participants was 209; number of missing responses was 5