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International Journal of Interdisciplinary Research

Table 3 Discriminant validity of measurement model

From: Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect

  Perceived savings Perceived quality Price discount affect Perceived value Purchase intentions
Perceived savings .92a     
Perceived quality .24 .85a    
Price discount affect .80 .40 .86a   
Perceived value .72 .60 .75 .93a  
Purchase intentions .60 .64 .67 .90 .95a
  1. aSquare root of the AVE value for each construct