Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 3 Discriminant validity of measurement model

	Perceived savings	Perceived quality	Price discount affect	Perceived value	Purchase intentions
Perceived savings	.92^a
Perceived quality	.24	.85^a
Price discount affect	.80	.40	.86^a
Perceived value	.72	.60	.75	.93^a
Purchase intentions	.60	.64	.67	.90	.95^a