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International Journal of Interdisciplinary Research

Table 2 Demographic characteristics of survey respondents

From: Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)

Demographic Categories Frequency Percentage (%)
Age (mean = 33) 18–29 (Min. = 18) 186 48.3
30–39 110 28.6
40–49 41 10.6
50–59 31 8.1
60–66 (Max. = 66) 17 4.4
Gender Male 153 39.7
Female 231 60.0
Choose not to disclose 1 0.3
Ethnicity White or caucasian 285 74.0
Hispanic or latino 37 9.6
Black or African American 29 7.5
Asian 24 6.2
Pacific islander 0 0.0
Native American 3 0.8
Other or mixed 13 3.4
Choose not to disclose 2 0.5
Income $19,999 or less 68 17.7
$20,000 to $34,999 64 16.6
$35,000 to $49,999 68 17.7
$50,000 to $64,999 54 14.0
$65,000 to 79,999 41 10.6
$80,000 to $99,999 39 10.1
$100,000 or more 51 13.2
Education Some high school, no diploma 4 1.0
High school graduate 42 10.9
Some college but no degree 126 32.7
Trade/technical/vocational training 7 1.8
Associate degree 32 8.3
Bachelor’s degree 121 31.4
Master’s degree 42 10.9
Professional degree 7 1.8
Doctoral degree 4 1.0
Employment Employed for wages 197 51.2
Self-employed 36 9.4
Out of work and looking for work 21 5.5
Out of work but not looking for work 9 2.3
A homemaker 20 5.2
A student 77 20.0
Military 3 0.8
Retired 10 2.6
Unable to work 12 3.1