International Journal of Interdisciplinary Research
From: Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)
Demographic | Categories | Frequency | Percentage (%) |
---|---|---|---|
Age (mean = 33) | 18–29 (Min. = 18) | 186 | 48.3 |
30–39 | 110 | 28.6 | |
40–49 | 41 | 10.6 | |
50–59 | 31 | 8.1 | |
60–66 (Max. = 66) | 17 | 4.4 | |
Gender | Male | 153 | 39.7 |
Female | 231 | 60.0 | |
Choose not to disclose | 1 | 0.3 | |
Ethnicity | White or caucasian | 285 | 74.0 |
Hispanic or latino | 37 | 9.6 | |
Black or African American | 29 | 7.5 | |
Asian | 24 | 6.2 | |
Pacific islander | 0 | 0.0 | |
Native American | 3 | 0.8 | |
Other or mixed | 13 | 3.4 | |
Choose not to disclose | 2 | 0.5 | |
Income | $19,999 or less | 68 | 17.7 |
$20,000 to $34,999 | 64 | 16.6 | |
$35,000 to $49,999 | 68 | 17.7 | |
$50,000 to $64,999 | 54 | 14.0 | |
$65,000 to 79,999 | 41 | 10.6 | |
$80,000 to $99,999 | 39 | 10.1 | |
$100,000 or more | 51 | 13.2 | |
Education | Some high school, no diploma | 4 | 1.0 |
High school graduate | 42 | 10.9 | |
Some college but no degree | 126 | 32.7 | |
Trade/technical/vocational training | 7 | 1.8 | |
Associate degree | 32 | 8.3 | |
Bachelor’s degree | 121 | 31.4 | |
Master’s degree | 42 | 10.9 | |
Professional degree | 7 | 1.8 | |
Doctoral degree | 4 | 1.0 | |
Employment | Employed for wages | 197 | 51.2 |
Self-employed | 36 | 9.4 | |
Out of work and looking for work | 21 | 5.5 | |
Out of work but not looking for work | 9 | 2.3 | |
A homemaker | 20 | 5.2 | |
A student | 77 | 20.0 | |
Military | 3 | 0.8 | |
Retired | 10 | 2.6 | |
Unable to work | 12 | 3.1 |