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International Journal of Interdisciplinary Research

Table 2 Demographic characteristics of survey respondents

From: Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)

Demographic

Categories

Frequency

Percentage (%)

Age (mean = 33)

18–29 (Min. = 18)

186

48.3

30–39

110

28.6

40–49

41

10.6

50–59

31

8.1

60–66 (Max. = 66)

17

4.4

Gender

Male

153

39.7

Female

231

60.0

Choose not to disclose

1

0.3

Ethnicity

White or caucasian

285

74.0

Hispanic or latino

37

9.6

Black or African American

29

7.5

Asian

24

6.2

Pacific islander

0

0.0

Native American

3

0.8

Other or mixed

13

3.4

Choose not to disclose

2

0.5

Income

$19,999 or less

68

17.7

$20,000 to $34,999

64

16.6

$35,000 to $49,999

68

17.7

$50,000 to $64,999

54

14.0

$65,000 to 79,999

41

10.6

$80,000 to $99,999

39

10.1

$100,000 or more

51

13.2

Education

Some high school, no diploma

4

1.0

High school graduate

42

10.9

Some college but no degree

126

32.7

Trade/technical/vocational training

7

1.8

Associate degree

32

8.3

Bachelor’s degree

121

31.4

Master’s degree

42

10.9

Professional degree

7

1.8

Doctoral degree

4

1.0

Employment

Employed for wages

197

51.2

Self-employed

36

9.4

Out of work and looking for work

21

5.5

Out of work but not looking for work

9

2.3

A homemaker

20

5.2

A student

77

20.0

Military

3

0.8

Retired

10

2.6

Unable to work

12

3.1