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International Journal of Interdisciplinary Research

Table 3 Measurement items and reliabilities

From: Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)

Construct Scale items Source Reliability Cronbach’s α
Utilitarian motivations Cost saving To et al. (2007) 0.919
 (1) I could save my money by shopping at such subscription-based online services
 (2) I could spend less when I shop at such subscription-based online services
 (3) Such subscription-based online service could offer me competitive prices
Convenience
 (4) I could shop at such subscription-based online services whenever I want
 (5) I could shop at such subscription-based online services without going out
 (6) Shopping at such subscription-based online services would not have conflict with my schedule
 (7) Such subscription-based online service would be convenient to me
Selection
 (8) I could access a variety of merchandises via such subscription-based online services
 (9) I could access many brands via such subscription-based online services
 (10) I could access a wide selection of merchandises via such subscription-based online services
Information availability
 (11) Such subscription-based online services would give me quick access to large volumes of information
 (12) Information obtained from such subscription-based online services would be useful
 (13) Such subscription-based online services would make acquiring information easily
Lack of sociality
 (14) Such subscription-based online services would enable me to avoid social interaction with others
 (15) Such subscription-based online services would enable me to avoid salespeople
 (16) Such subscription-based online services would enable me to buy things online without embarrassment
Customized products or services
 (17) Such subscription-based online services’ purchase recommendations would match with my needs
 (18) I could order products that are tailored for my needs at such subscription-based online services
 (19) Such subscription-based online services would be customized to my needs
 (20) Such subscription-based online services would make me feel that I am a unique customer
Hedonic motivations Adventure/explore To et al. (2007) 0.917
 (1) Such subscription-based online services would make me feel like I am in my own universe
 (2) I find such subscription-based online services stimulating
 (3) To me, such subscription-based online services would be an adventure
Social
 (4) I could exchange information about such subscription-based online services with friends
 (5) I could share my experiences with such subscription-based online services others
 (6) I could develop friendships with other shoppers by shopping at such subscription-based online services
 (7) I could extend my relationship with others by shopping at such subscription-based online services
Idea
 (8) I could keep up with the trends by shopping at such subscription-based online services
 (9) I could keep up with the latest fashion by shopping at such subscription-based online services
 (10) I could see what new products are available at such subscription-based online services
Value
 (11) Shopping at such subscription-based online services would provide sales
 (12) Shopping at such subscription-based online services would give me discounts
 (13) Shopping at such subscription-based online services would enable me to hunt for bargains
Authority and status
 (14) When shopping at such subscription-based online services I would feel in control
 (15) At such subscription-based online services, I would have control over my shopping process
 (16) Such subscription-based online services would allow me to control my shopping trip
Fashion consciousness  (1) I usually have one or more outfits of the very newest style Sprotles and Kendall (1986) 0.881
 (2) I keep my wardrobe up-to-date with the changing fashions
 (3) Fashionable, attractive styling is very important to me
 (4) To get variety, I shop different stores and choose different brands
 (5) It is fun to buy something new and exciting
Consumer innovativeness Attraction to newness Le Louarn (1997) 0.630
 (1) I am the kind of person who tries every new product at least once
 (2) When I hear about a new product, I try to know more about at the first occasion
Autonomy in innovative decision
 (3) Before trying a new product, I try to learn what friends who possess this product think about ita
 (4) I seek out the opinion of those who have tried new products or brands before I try thema
Ability to take risks in trying newness
 (5) I’d rather choose a brand that I usually buy rather than try something I am not confident ina
 (6) I never buy something I do not know anything about with the risk of making a mistakea
Desire for unique products (1) I am very attracted to rate objects Lynn and Harris (1997) 0.888
(2) I tend to be a fashion leader rather than a fashion follower
(3) I am more likely to buy a product if it is scarce
(4) I would prefer to have things custom-made than to have them ready-made
(5) I enjoy having things than others do not
(6) I rarely pass up the opportunity to order custom features on the products I buy
(7) I like to try new products and services before others do
(8) I enjoy shopping at stores that carry merchandise, which is different and unusual
Online transaction self-efficacy (1) I am confident that I can obtain relevant information through online sources (e.g., online discussion groups, reputation sites, etc.) on the web vendor from whom I am planning to make online purchases Kim and Kim (2005) 0.816
(2) I am confident that I am usually able to purchase exactly the item that I want from Web vendors
(3) I am confident that, in case my order does not come through in a satisfactory manner, I am able to take care of the problem(s) on my own
(4) I am confident that I am able to find a trustworthy web vendor based on ratings (e.g., the number of the stars or the smiley faces) provided by other consumers
Attitude toward fashion/beauty SOS (1) Bad/good Childers et al. (2002) 0.947
(2) Inferior/superior
(3) Unpleasant/pleasant
(4) Boring/interesting
(5) Poor/excellent
(6) Not worthwhile/worthwhile
(7) Not useful/useful
Subjective Norm (1) My family members (e.g. parents, spouse, and children) would think that it is a good idea to make purchase through SOS Limayem et al. (2000) 0.975
(2) The media frequently suggests us to make purchase through SOS
(3) My friends would think that it is a good idea to make purchase through SOS
Intention to use fashion/beauty SOS (1) I intend to purchase through SOS in the near future (e.g. next 3 months) Limayem et al. (2000) 0.818
(2) It is likely that I will purchase through SOS in the near future
(3) I expect to purchase through SOS in the near future
  1. aReverse coded item