International Journal of Interdisciplinary Research
Consumer profile | Frequency | Percentage |
---|---|---|
Gender | ||
 Male | 197 | 43.6 |
 Female | 255 | 56.4 |
Age | ||
 18–35 | 152 | 33.6 |
 36–50 | 157 | 34.7 |
 51–69 | 143 | 31.6 |
Ethnicity | ||
 African American | 61 | 13.5 |
 Hispanic | 64 | 14.2 |
 Asian | 17 | 3.8 |
 Caucasian/white | 292 | 64.6 |
 Other | 18 | 4.0 |
Highest education | ||
 Did not graduate high school | 5 | 1.1 |
 High school graduate | 65 | 14.4 |
 Some college | 112 | 24.8 |
 College graduate | 175 | 38.7 |
 Master/MBA | 75 | 16.6 |
 Ph.D. | 9 | 2.0 |
 Other | 11 | 2.4 |
Annual household income | ||
 Less than US $19,999 | 44 | 9.7 |
 US $20,000–US $39,999 | 80 | 17.7 |
 US $40,000–US $59,999 | 66 | 14.6 |
 US $60,000–US $79,999 | 70 | 15.5 |
 US $80,000–US $99,999 | 66 | 14.6 |
 More than US $100,000 | 126 | 27.9 |