Table 1 Factor analysis results for socially consumption behavior

Firm’s behavior

I try not to buy products from companies that employ children

.78

I try not to buy products from companies that don’t respect their employees

.74

I try not to buy products from companies or shops that are narrowly linked to political parties that I condemn

.72

I try not to buy products from companies that strongly harm the environment

.74

I pay attention to not buy products from companies that are narrowly linked with mafia or sects

.66

Percent of variance explained = 16.55

Cronbach’s alpha = .89

Cause-related products

I buy some products of which a part of the price is transferred to a humanitarian cause

.76

I buy some products of which part of the price goes to developing countries

.75

I buy products of which part of the price is given to a good cause.

.80

I buy fair trade products

.67

Percent of variance explained = 17.74

Cronbach’s alpha = .87

Small businesses

I avoid doing all shopping in big businesses (large retailers)

.75

I buy in small businesses (bakeries, butchers, book shop) as often as possible (small shopkeepers)

.70

I help local small businesses to live through my purchases

.60

Percent of variance explained = 12.55

Cronbach’s alpha = .77

Geographic origin

When I have the choice between an American products and a non-American product, I choose the American product

.75

I preferably buy American cars

.68

I buy some fruits and vegetables made in the United States

.74

I buy products made in my country

.78

Percent of variance explained = 13.61

Cronbach’s alpha = .80

Consumption volume

I try to reduce my consumption to what I really need

.83

In a general manner, I try to reduce my consumption

.85

Percent of variance explained = 10.96

Cronbach’s alpha = .89

Percent of total variance explained 71.41