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International Journal of Interdisciplinary Research

Table 2 Mean values of research constructs by scenario

From: Consumer responses to company disclosure of socially responsible efforts

  Persuasiveness Trust Future usage intention Purchase intention
M (SD) t value M (SD) t value M (SD) t value M (SD) t value
Treatment 4.97 (1.40) 3.14** 5.18 (1.17) 9.51*** 5.05 (1.53) 2.79** 5.31 (1.24) 10.04***
Control 4.64 (1.50) 4.25 (1.46) 4.72 (1.60) 4.27 (1.53)
Total 4.81 (1.45)   4.73 (1.40)   4.89 (1.58)   4.81 (1.49)  
  1. Treatment group n = 368, control group n = 348; **p < .01, ***p < .001