International Journal of Interdisciplinary Research
Table 2 Mean values of research constructs by scenario
From: Consumer responses to company disclosure of socially responsible efforts
| Â | Persuasiveness | Trust | Future usage intention | Purchase intention | ||||
|---|---|---|---|---|---|---|---|---|
M (SD) | t value | M (SD) | t value | M (SD) | t value | M (SD) | t value | |
Treatment | 4.97 (1.40) | 3.14** | 5.18 (1.17) | 9.51*** | 5.05 (1.53) | 2.79** | 5.31 (1.24) | 10.04*** |
Control | 4.64 (1.50) | 4.25 (1.46) | 4.72 (1.60) | 4.27 (1.53) | ||||
Total | 4.81 (1.45) | Â | 4.73 (1.40) | Â | 4.89 (1.58) | Â | 4.81 (1.49) | Â |