International Journal of Interdisciplinary Research
Table 2 Results of the structural equation model
Hypothesis | Structural paths | Results |
|---|---|---|
H1 | Body surveillance → cutaneous body image dissatisfaction | Supported |
H2 | Social ostracism → cutaneous body image dissatisfaction | Supported |
H3 | Cutaneous body image dissatisfaction → perceived tanning attractiveness | Supported |
H4 | Cutaneous body image dissatisfaction → perceived tanning physical fitness | Supported |
H5 | Perceived tanning attractiveness → positive attitudes toward sunless tanning products | Supported |
H6 | Perceived tanning physical fitness → positive attitudes toward sunless tanning products | Supported |