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International Journal of Interdisciplinary Research

Table 2 Results of the structural equation model

From: Understanding the attitudes toward sunless tanning product use: implication of tanning product consumption

Hypothesis Structural paths Results
H1 Body surveillance → cutaneous body image dissatisfaction Supported
H2 Social ostracism → cutaneous body image dissatisfaction Supported
H3 Cutaneous body image dissatisfaction → perceived tanning attractiveness Supported
H4 Cutaneous body image dissatisfaction → perceived tanning physical fitness Supported
H5 Perceived tanning attractiveness → positive attitudes toward sunless tanning products Supported
H6 Perceived tanning physical fitness → positive attitudes toward sunless tanning products Supported