International Journal of Interdisciplinary Research
Table 2 Research on the virtual reality and retailing in chronological order
From: Feasibility and user experience of virtual reality fashion stores
Author(s) | Method | Context | VR system type | Input/output devices | User interaction |
|---|---|---|---|---|---|
Williams and Hobson (1995) | Conceptual | N/A | N/A | N/A | N/A |
Chittaro and Ration (2000) | Conceptual | N/A | N/A | N/A | N/A |
Oh et al. (2004) | Conceptual | N/A | N/A | N/A | N/A |
Jiang and Benbasat (2004) | Experiment (N = 84) | E-commerce site (sports watch) | Nonimmersive | Mouse/PC monitor | Rotating, zooming in and out, and moving the images |
Suh and Lee (2005) | Experimental (N = 85) | E-commerce site (computer table and desktop computer) | Nonimmersive | Mouse/PC monitor | Rotating, zooming in and out |
Lee and Chung (2005) | Experimental (N = 80) | Virtual shopping mall | Nonimmersive | Mouse/PC monitor | Browsing, clicking |
Whitney et al. (2006) | Experimental (case study) (N = 5) | Virtual grocery store | Nonimmersive | Controller/BNAVE: the balance NAVE automatic virtual environment | Holding the controller and postural control for multi-sensory interactions |
Papadopoulou (2007) | Interviews, observation (N = 43) | Virtual shopping mall | Nonimmersive | Mouse/PC monitor | Text-based chat |
Lee and Chung (2008) | Experimental (N = 102) | Virtual shopping mall | Nonimmersive | Control panel/PC monitor | Navigating, browsing |
Park et al. (2008) | Experimental (N = 10) | Simulation of virtual product (mp3, game, phone) | Immersive | Keyboard, mouse, data glove/HMD | Push buttons, moving the product |
Oh et al. (2008) | Experimental (N = 92) | Furniture shopping | Nonimmersive | Keyboard, mouse/PC monitor | Rotating, zooming in and out, manipulating products |
Spiers et al. (2008) | Experimental (N = 40) | Grocery store | Nonimmersive | Mouse, joystick/PC monitor | Navigating |
Jin (2009) | Experimental (N = 48) | Second life with spokes-avatar | Nonimmersive | None/PC monitor | None |
Paris et al. (2011) | Experimental (N = 24) | Convenience store | Immersive | Game pad/HMD | Navigating, browsing |
Hwang et al. (2012) | Experimental (N = 61) | Restaurant waiting area | Nonimmersive | Joystick/PC monitor | Navigating, browsing |
Pantano and Laria (2012) | Experimental (N = 36) | Virtual shopping mall | Nonimmersive | Joystick/two projectors and a computer | Navigating, browsing data sheets |
Kim et al. (2014) | Experimental (N = 1216) | Tobacco store | Nonimmersive | Mouse/PC monitor | Clicking |
van Herpen et al. (2016) | Experimental (N = 100) | Supermarket, aisle, promotion | Nonimmersive | Keyboard, mouse/PC monitor | Navigating |
Bigné et al. (2016) | Experimental (N = 41) | A supermarket aisle with beer category | Immersive | Head-tracking system, wireless eye-tracking glasses/CAVE | Viewing |
Nonnemaker et al. (2016) | Experimental (N = 1313) | Tobacco store | Nonimmersive | Joystick/PC monitor | Navigating, purchasing |