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International Journal of Interdisciplinary Research

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Table 3 Measurement items

From: Feasibility and user experience of virtual reality fashion stores

Variable Measurement items Scale Mean (SD)
Telepresence (Fiore et al. 2005) This store would let me easily visualize what the actual store is like 1 (strongly disagree) to 7 (strongly agree) 5.10 (1.14)
This store would give me as much sensory information as I would experience in a store
This store would create an experience similar to the one I’d have when shopping in a store
Perceived realism (Prothero et al. 1995) How real did the virtual store seem to you? 1 (not at all) to 7 (very much) 4.76 (1.09)
Pleasure (Mehrabian and Russell 1974) Unhappy–happy Annoyed–pleased Unsatisfied–satisfied Melancholic–contented Despairing–hopeful Bored–relaxed 7-point semantic differential scale 5.04 (1.03)
Arousal (Mehrabian and Russell 1974) Relaxed–stimulated Calm–excited Sluggish–frenzied Dull–jittery Sleepy–wide awake Unaroused–aroused 7-point semantic differential scale 4.31 (1.44)
Attitude (Bezjian-Avery et al. 1998) Bad–good Awful–nice Unappealing–appealing Not attractive–attractive Boring–interesting 7-point semantic differential scale 4.62 (1.21)
Purchase intention (Dodds et al. 1991) I would consider buying products at this store 1 (strongly disagree) to 7 (strongly agree) 3.68 (1.35)
I will purchase products at this store
There is a strong likelihood that I will purchase products at this store
Simulator sickness (Kennedy et al. 1993) General discomfort Fatigue Headache Eyestrain Difficulty focusing Increased salivation Sweating Nausea Difficulty concentrating Fullness of head Blurry vision Dizzy (eyes open) Dizzy (eyes closed) Vertigo Stomach awareness 1 (not at all) to 7 (very much) 2.72 (1.33)