International Journal of Interdisciplinary Research
Table 3 Measurement items
From: Feasibility and user experience of virtual reality fashion stores
Variable | Measurement items | Scale | Mean (SD) |
|---|---|---|---|
Telepresence (Fiore et al. 2005) | This store would let me easily visualize what the actual store is like | 1 (strongly disagree) to 7 (strongly agree) | 5.10 (1.14) |
This store would give me as much sensory information as I would experience in a store | |||
This store would create an experience similar to the one I’d have when shopping in a store | |||
Perceived realism (Prothero et al. 1995) | How real did the virtual store seem to you? | 1 (not at all) to 7 (very much) | 4.76 (1.09) |
Pleasure (Mehrabian and Russell 1974) | Unhappy–happy Annoyed–pleased Unsatisfied–satisfied Melancholic–contented Despairing–hopeful Bored–relaxed | 7-point semantic differential scale | 5.04 (1.03) |
Arousal (Mehrabian and Russell 1974) | Relaxed–stimulated Calm–excited Sluggish–frenzied Dull–jittery Sleepy–wide awake Unaroused–aroused | 7-point semantic differential scale | 4.31 (1.44) |
Attitude (Bezjian-Avery et al. 1998) | Bad–good Awful–nice Unappealing–appealing Not attractive–attractive Boring–interesting | 7-point semantic differential scale | 4.62 (1.21) |
Purchase intention (Dodds et al. 1991) | I would consider buying products at this store | 1 (strongly disagree) to 7 (strongly agree) | 3.68 (1.35) |
I will purchase products at this store | |||
There is a strong likelihood that I will purchase products at this store | |||
Simulator sickness (Kennedy et al. 1993) | General discomfort Fatigue Headache Eyestrain Difficulty focusing Increased salivation Sweating Nausea Difficulty concentrating Fullness of head Blurry vision Dizzy (eyes open) Dizzy (eyes closed) Vertigo Stomach awareness | 1 (not at all) to 7 (very much) | 2.72 (1.33) |