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International Journal of Interdisciplinary Research

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Table 3 Measurement items

From: Feasibility and user experience of virtual reality fashion stores

Variable Measurement items Scale Mean (SD)
Telepresence (Fiore et al. 2005) This store would let me easily visualize what the actual store is like 1 (strongly disagree) to 7 (strongly agree) 5.10 (1.14)
This store would give me as much sensory information as I would experience in a store
This store would create an experience similar to the one I’d have when shopping in a store
Perceived realism (Prothero et al. 1995) How real did the virtual store seem to you? 1 (not at all) to 7 (very much) 4.76 (1.09)
Pleasure (Mehrabian and Russell 1974) Unhappy–happy
Annoyed–pleased
Unsatisfied–satisfied
Melancholic–contented
Despairing–hopeful
Bored–relaxed
7-point semantic differential scale 5.04 (1.03)
Arousal (Mehrabian and Russell 1974) Relaxed–stimulated
Calm–excited
Sluggish–frenzied
Dull–jittery
Sleepy–wide awake
Unaroused–aroused
7-point semantic differential scale 4.31 (1.44)
Attitude (Bezjian-Avery et al. 1998) Bad–good
Awful–nice
Unappealing–appealing
Not attractive–attractive
Boring–interesting
7-point semantic differential scale 4.62 (1.21)
Purchase intention (Dodds et al. 1991) I would consider buying products at this store 1 (strongly disagree) to 7 (strongly agree) 3.68 (1.35)
I will purchase products at this store
There is a strong likelihood that I will purchase products at this store
Simulator sickness (Kennedy et al. 1993) General discomfort
Fatigue
Headache
Eyestrain
Difficulty focusing
Increased salivation
Sweating
Nausea
Difficulty concentrating
Fullness of head
Blurry vision
Dizzy (eyes open)
Dizzy (eyes closed)
Vertigo
Stomach awareness
1 (not at all) to 7 (very much) 2.72 (1.33)