International Journal of Interdisciplinary Research
Table 1 Means of product agreement levels with each of the functional and aesthetic attributes of the product being the reason to choose particular bra as favorite
From: Aesthetic and functional bra attributes as emotional triggers
Functional attributes | Mean | SD | Aesthetic attributes | Mean | SD |
|---|---|---|---|---|---|
Closure type | 2.86 | 1.39 | Prints | 2.30 | 1.28 |
Wings reinforcement | 2.41 | 1.04 | Tissue/texture | 3.90 | 1.14 |
Underwire | 3.45 | 1.26 | Cleavage shape | 4.29 | .93 |
Underband width | 3.99 | 1.15 | Embroidery | 2.51 | 1.27 |
Band width | 2.76 | 1.25 | Filling | 3.80 | 1.54 |
Straps | 3.24 | 1.18 | Push up | 2.21 | 1.33 |
Model | 4.10 | 1.17 | Color | 3.41 | 1.60 |