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International Journal of Interdisciplinary Research

Table 3 Correlation between product attractiveness with product attributes as reasons to choose a particular bra as favorite

From: Aesthetic and functional bra attributes as emotional triggers

Functional attributes Attractiveness Aesthetic attributes Attractiveness
Closure type .27** Prints .29**
Wings reinforcement .35** Tissue/texture − .02
Underwire − .19* Cleavage shape − .16*
Underband width − .20** Embroidery − .50**
Band width .37** Filling − .05
Straps .13 Push up − .02
Model − .16* Color .05
  1. ** p < .001 and * p < .05