International Journal of Interdisciplinary Research
Table 3 Correlation between product attractiveness with product attributes as reasons to choose a particular bra as favorite
From: Aesthetic and functional bra attributes as emotional triggers
Functional attributes | Attractiveness | Aesthetic attributes | Attractiveness |
|---|---|---|---|
Closure type | .27** | Prints | .29** |
Wings reinforcement | .35** | Tissue/texture | − .02 |
Underwire | − .19* | Cleavage shape | − .16* |
Underband width | − .20** | Embroidery | − .50** |
Band width | .37** | Filling | − .05 |
Straps | .13 | Push up | − .02 |
Model | − .16* | Color | .05 |