International Journal of Interdisciplinary Research
Table 3 Multivariate analysis of variance on the key variables by clusters
Dependent variable | Mean (SD) | Univariate F(1,51) | Multivariate F(5,47) | |
|---|---|---|---|---|
Cluster 1 Fashion change Agents (n = 26) | Cluster 2 Fashion followers (n = 27) | |||
Fashion innovativeness | 3.17 (.38) | 2.09 (.62) | 58.06*** | 21.12*** |
Opinion leadership | 3.37 (.34) | 2.12 (.66) | 73.74*** | |
Internet use for apparel shopping | 2.11 (.82) | 1.36 (.65) | 13.81*** | |
Interest in online co-design involvement | 2.94 (1.01) | 2.19 (1.08) | 6.60* | |
Brand commitment | 3.22 (.54) | 2.24 (1.00) | 19.54*** | |