Skip to main content

International Journal of Interdisciplinary Research

Fashion and Textiles Cover Image

Table 1 Demographic information

From: The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior

Characteristics N Percent
Level of education
 2 year degree 54 51.4
 4 year degree 31 29.5
 High school 11 10.5
 Master’s Degree 5 4.8
 Ph.D. 2 1.9
 Other 1 1.0
Total 105 100.0
Ethnicity
 Caucasian 75 71.4
 Hispanic/Latino 9 8.6
 Asian/American 9 8.6
 African-American 5 4.8
 Asian/Pacific Islander 3 2.9
 American Indian 2 1.9
 Other 1 1.0
 Total 104 100.0