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International Journal of Interdisciplinary Research

Table 10 Multiple regression result of vlogger’s attributes on content sharing intention—implicit exposure type

From: Effects of fashion vlogger attributes on product attitude and content sharing

Dependent variable Independent variable β t R2 F
Content sharing intention Attractiveness .148 1.719 .549 43.351***
Expertise .410 4.317***
Trustworthiness .297 3.550**
  1. ** p < .01, *** p < .001