International Journal of Interdisciplinary Research
Table 10 Multiple regression result of vlogger’s attributes on content sharing intention—implicit exposure type
From: Effects of fashion vlogger attributes on product attitude and content sharing
Dependent variable | Independent variable | β | t | R2 | F |
|---|---|---|---|---|---|
Content sharing intention | Attractiveness | .148 | 1.719 | .549 | 43.351*** |
Expertise | .410 | 4.317*** | |||
Trustworthiness | .297 | 3.550** |