International Journal of Interdisciplinary Research
Table 11 Multiple regression result of vlogger’s attributes on content sharing intention—explicit exposure type
From: Effects of fashion vlogger attributes on product attitude and content sharing
Dependent variable | Independent variable | β | t | R2 | F |
|---|---|---|---|---|---|
Content sharing intention | Attractiveness | .437 | 5.990*** | .565 | 46.803*** |
Expertise | .267 | 3.519** | |||
Trustworthiness | .238 | 3.238** |