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International Journal of Interdisciplinary Research

Table 11 Multiple regression result of vlogger’s attributes on content sharing intention—explicit exposure type

From: Effects of fashion vlogger attributes on product attitude and content sharing

Dependent variable Independent variable β t R2 F
Content sharing intention Attractiveness .437 5.990*** .565 46.803***
Expertise .267 3.519**
Trustworthiness .238 3.238**
  1. ** p < .01, *** p < .001