International Journal of Interdisciplinary Research
Table 12 Multiple regression result of vlogger’s attributes on attitude towards products—implicit exposure
From: Effects of fashion vlogger attributes on product attitude and content sharing
Dependent variable | Independent variable | β | t | R2 | F |
|---|---|---|---|---|---|
Attitude towards product | Attractiveness | .172 | 1.849 | .472 | 31.928*** |
Expertise | .356 | 3.473** | |||
Trustworthiness | .270 | 2.986** |