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International Journal of Interdisciplinary Research

Table 12 Multiple regression result of vlogger’s attributes on attitude towards products—implicit exposure

From: Effects of fashion vlogger attributes on product attitude and content sharing

Dependent variable Independent variable β t R2 F
Attitude towards product Attractiveness .172 1.849 .472 31.928***
Expertise .356 3.473**
Trustworthiness .270 2.986**
  1. ** p < .01, *** p < .001