International Journal of Interdisciplinary Research
From: Effects of fashion vlogger attributes on product attitude and content sharing
Dependent variable | Independent variable | β | t | R2 | F |
---|---|---|---|---|---|
Attitude towards product | Attractiveness | .496 | 6.170*** | .473 | 32.351*** |
Expertise | .040 | .477 | |||
Trustworthiness | .291 | 3.597*** |