International Journal of Interdisciplinary Research
Table 2 The result of principal factor analysis for content sharing intention
From: Effects of fashion vlogger attributes on product attitude and content sharing
Factor name | Item | Eigen-value | Variance explained % (cumulative variance %) | Cronbach’s α |
|---|---|---|---|---|
Content sharing intention | The video I just watched is worth sharing | 3.445 | 68.903 (68.903) | .856 |
If you share this video, your on/offline friends will also be interested in that video | ||||
Followers of this vlogger would have similar interests | ||||
I want to share this video online and to inform about this Vlogger | ||||
I want to upload this video online again |