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International Journal of Interdisciplinary Research

Table 2 The result of principal factor analysis for content sharing intention

From: Effects of fashion vlogger attributes on product attitude and content sharing

Factor name Item Eigen-value Variance explained % (cumulative variance %) Cronbach’s α
Content sharing intention The video I just watched is worth sharing 3.445 68.903 (68.903) .856
If you share this video, your on/offline friends will also be interested in that video
Followers of this vlogger would have similar interests
I want to share this video online and to inform about this Vlogger
I want to upload this video online again