International Journal of Interdisciplinary Research
Table 6 Multiple regression result of vlogger’s attributes on content sharing intention
From: Effects of fashion vlogger attributes on product attitude and content sharing
Dependent variable | Independent variable | β | t | R2 | F |
|---|---|---|---|---|---|
Content sharing intention | Attractiveness | .262 | 4.470*** | .516 | 77.803*** |
Expertise | .340 | 5.487*** | |||
Trustworthiness | .260 | 4.491*** |