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International Journal of Interdisciplinary Research

Table 6 Multiple regression result of vlogger’s attributes on content sharing intention

From: Effects of fashion vlogger attributes on product attitude and content sharing

Dependent variable Independent variable β t R2 F
Content sharing intention Attractiveness .262 4.470*** .516 77.803***
Expertise .340 5.487***
Trustworthiness .260 4.491***
  1. *** p < .001