International Journal of Interdisciplinary Research
From: Effects of fashion vlogger attributes on product attitude and content sharing
Dependent variable | Independent variable | β | t | R2 | F |
---|---|---|---|---|---|
Attitude toward products | Attractiveness | .352 | 5.671*** | .458 | 61.647*** |
Expertise | .175 | 2.669*** | |||
Trustworthiness | .287 | 4.678*** |