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International Journal of Interdisciplinary Research

Table 7 Multiple regression result of vlogger’s attributes on attitude toward the products

From: Effects of fashion vlogger attributes on product attitude and content sharing

Dependent variable Independent variable β t R2 F
Attitude toward products Attractiveness .352 5.671*** .458 61.647***
Expertise .175 2.669***
Trustworthiness .287 4.678***
  1. *** p < .001