Skip to main content

International Journal of Interdisciplinary Research

Table 7 Multiple regression result of vlogger’s attributes on attitude toward the products

From: Effects of fashion vlogger attributes on product attitude and content sharing

Dependent variable

Independent variable

β

t

R2

F

Attitude toward products

Attractiveness

.352

5.671***

.458

61.647***

Expertise

.175

2.669***

Trustworthiness

.287

4.678***

  1. *** p < .001