International Journal of Interdisciplinary Research
Table 8 Multiple regression result of content sharing intention and attitude toward products on purchase intention
From: Effects of fashion vlogger attributes on product attitude and content sharing
Dependent variable | Independent variable | β | t | R2 | F |
|---|---|---|---|---|---|
Purchase intention | Content sharing intention | .267 | 5.349*** | .775 | 379.236*** |
Attitude toward the products | .658 | 13.176*** |