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International Journal of Interdisciplinary Research

Table 8 Multiple regression result of content sharing intention and attitude toward products on purchase intention

From: Effects of fashion vlogger attributes on product attitude and content sharing

Dependent variable Independent variable β t R2 F
Purchase intention Content sharing intention .267 5.349*** .775 379.236***
Attitude toward the products .658 13.176***
  1. *** p < .001