International Journal of Interdisciplinary Research
Table 9 Moderated regression analysis result
From: Effects of fashion vlogger attributes on product attitude and content sharing
Dependent variable | Independent variable X moderator | |
|---|---|---|
Content sharing intention | Attractiveness X bond | β = − .067, p = .248 |
Expertise X bond | β = .076, p = .184 | |
Trustworthiness X bond | β = .126, p = .030 | |
Attitude towards product | Attractiveness X bond | β = − .152, p = .014 |
Expertise X bond | β = .077, p = .203 | |
Trustworthiness X bond | β = .128, p = .038 |