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International Journal of Interdisciplinary Research

Table 9 Moderated regression analysis result

From: Effects of fashion vlogger attributes on product attitude and content sharing

Dependent variable Independent variable X moderator  
Content sharing intention Attractiveness X bond β = − .067, p = .248
Expertise X bond β = .076, p = .184
Trustworthiness X bond β = .126, p = .030
Attitude towards product Attractiveness X bond β = − .152, p = .014
Expertise X bond β = .077, p = .203
Trustworthiness X bond β = .128, p = .038