International Journal of Interdisciplinary Research
From: Proposing value-based technology acceptance model: testing on paid mobile media service
 | SV | EV | FV | PR | TB | PEU | PU | BI | AVE |
---|---|---|---|---|---|---|---|---|---|
SV | 1 | Â | Â | Â | Â | Â | Â | Â | .67 |
EV | .52a (.27b) | 1 | Â | Â | Â | Â | Â | Â | .78 |
FV | .47 (.22) | .52 (.27) | 1 | Â | Â | Â | Â | Â | .58 |
PR | .31 (.10) | .43 (.18) | .36 (.13) | 1 | Â | Â | Â | Â | .74 |
TB | .12 (.01) | .13 (.02) | − .12 (.01) | .15 (.02) | 1 |  |  |  | .80 |
PEU | .31 (.10) | .29 (.08) | .54 (.29) | .17 (.03) | − .26 (.07) | 1 |  |  | .74 |
PU | .46 (.21) | .44 (.19) | .57 (.29) | .33 (.11) | − .03 (.09) | .55 (.30) | 1 |  | .69 |
BI | .25 (.06) | .22 (.05) | .43 (.18) | .09 (.00) | − .22 (.05) | .54 (.29) | .39 (.15) | 1 | .88 |