Vividness
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The VR store was helpful in imagining the situation where I’m shopping
|
.91
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3.71 (.86)
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4.00
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The VR store was helpful in visualizing the situation where I’m shopping
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The VR store was helpful in imagining the situation where I’m seeing the product while shopping
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Interactivity
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In the VR store, I can freely choose what I want
|
.70
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3.41 (.82)
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3.00
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The VR store is controllable by the user
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Telepresence
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While using the VR store, I felt like I was actually at the store
|
.81
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3.39 (.74)
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3.60
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While using the VR store, I felt that the visible scene was part of the actual store
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While using the VR store, I could easily recognize the atmosphere of the store
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While using the VR store, I felt like I could touch the products and things in the store
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While using the VR store, I felt things in VR stores were real
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Experiential shopping value
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I think the service of the VR store is excellent
|
.83
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3.22 (.73)
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3.92
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I think the VR store offers expert service
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The VR store is aesthetically appealing
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I like the visual design of the VR store
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Using the VR store is enjoyable
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I feel happy when I experience the VR store
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Using the VR store makes me cheerful
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Using the VR store is helpful for shopping
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Using the VR store enhances shopping effectiveness
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Approach intention
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I would enjoy shopping in this VR store
|
.90
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3.17 (.80)
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3.67
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I like this VR store environment
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I would avoid visiting this VR store. (reversed)
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I would like to spend time browsing in this VR store
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I want to avoid looking around or exploring the VR store. (reversed)
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This VR store is likable
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