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International Journal of Interdisciplinary Research

Table 1 Measurements’ reliability and descriptive statistics

From: How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value

Construct Items Cronbach’s α Mean (SD) Range
Vividness The VR store was helpful in imagining the situation where I’m shopping .91 3.71 (.86) 4.00
The VR store was helpful in visualizing the situation where I’m shopping
The VR store was helpful in imagining the situation where I’m seeing the product while shopping
Interactivity In the VR store, I can freely choose what I want .70 3.41 (.82) 3.00
The VR store is controllable by the user
Telepresence While using the VR store, I felt like I was actually at the store .81 3.39 (.74) 3.60
While using the VR store, I felt that the visible scene was part of the actual store
While using the VR store, I could easily recognize the atmosphere of the store
While using the VR store, I felt like I could touch the products and things in the store
While using the VR store, I felt things in VR stores were real
Experiential shopping value I think the service of the VR store is excellent .83 3.22 (.73) 3.92
I think the VR store offers expert service
The VR store is aesthetically appealing
I like the visual design of the VR store
Using the VR store is enjoyable
I feel happy when I experience the VR store
Using the VR store makes me cheerful
Using the VR store is helpful for shopping
Using the VR store enhances shopping effectiveness
Approach intention I would enjoy shopping in this VR store .90 3.17 (.80) 3.67
I like this VR store environment
I would avoid visiting this VR store. (reversed)
I would like to spend time browsing in this VR store
I want to avoid looking around or exploring the VR store. (reversed)
This VR store is likable