|
Vividness
|
The VR store was helpful in imagining the situation where I’m shopping
|
.91
|
3.71 (.86)
|
4.00
|
|
The VR store was helpful in visualizing the situation where I’m shopping
|
|
The VR store was helpful in imagining the situation where I’m seeing the product while shopping
|
|
Interactivity
|
In the VR store, I can freely choose what I want
|
.70
|
3.41 (.82)
|
3.00
|
|
The VR store is controllable by the user
|
|
Telepresence
|
While using the VR store, I felt like I was actually at the store
|
.81
|
3.39 (.74)
|
3.60
|
|
While using the VR store, I felt that the visible scene was part of the actual store
|
|
While using the VR store, I could easily recognize the atmosphere of the store
|
|
While using the VR store, I felt like I could touch the products and things in the store
|
|
While using the VR store, I felt things in VR stores were real
|
|
Experiential shopping value
|
I think the service of the VR store is excellent
|
.83
|
3.22 (.73)
|
3.92
|
|
I think the VR store offers expert service
|
|
The VR store is aesthetically appealing
|
|
I like the visual design of the VR store
|
|
Using the VR store is enjoyable
|
|
I feel happy when I experience the VR store
|
|
Using the VR store makes me cheerful
|
|
Using the VR store is helpful for shopping
|
|
Using the VR store enhances shopping effectiveness
|
|
Approach intention
|
I would enjoy shopping in this VR store
|
.90
|
3.17 (.80)
|
3.67
|
|
I like this VR store environment
|
|
I would avoid visiting this VR store. (reversed)
|
|
I would like to spend time browsing in this VR store
|
|
I want to avoid looking around or exploring the VR store. (reversed)
|
|
This VR store is likable
|
